SERVICES

The Goods offers professional consulting services to address your needs:

Strategic Communications Planning

Any size budget can be effective if you leverage it well and get creative. Yet, random tactics looking for a strategy is a waste of time and resources. Everything should work together to support your bottom line. Understanding all the latest tools available and aligning those that are most effective for your desired outcome can lead to dramatic results.

Branding

All the characteristics of your organization – from your logo to how you answer the phone – effects how your customers perceive, or value, your brand. Aligning all of your resources to reinforce your brand can add value to everything you do and build deep customer loyalty.

Influencing Change/Building Consensus

Whether it’s a small board of directors, an urban neighborhood, or business investors, informing people and bringing them to consensus around complex issues is a common challenge in any organization.  The key to consensus is creating the right combination of communications that most effectively informs and guides the group towards successful outcomes.

Community Connectivity

As the saying goes: “It’s not what you know, it’s who you know.” Building a wide network of relationships in city, county, regional and state government; for-profit and non-profit; uptown, midtown or downtown can be one of the best ways to invest your time and resources.  Whether it’s local government or community leadership, it pays to know who can help you leverage your resources and influence your goals. 

Donor/Business Development/Fundraising

It may seem obvious, but successful fundraising is connecting your cause to the people who are the most passionate about it. Taking the time to do your research, build relationships and engage your constituents will create a pipeline for long-term success.  Fundraising should also flow from your strategic plan and align with your communications and branding.

Multi-Media

There is no one traditional form of “media” anymore.  It’s important to use traditional media (print, television, radio) in your toolkit while also considering the power of effective Web content, social media, blogs and videos.  Taking one message and placing it in all the various multi-media sources is a cost-effective way to target your messages while remaining available to new potential audiences or customers.

Project and Event Management

Whether it’s a small, specific project or a more complex situation, an effective facilitator, negotiator and task-master can help prioritize, maximize resources, and create mutually beneficial outcomes while keeping everyone accountable and the project on time and on budget.

Support for Specific Communications Projects and Strategies

When you need extra project management or creative writing support for specific projects including:

  • Advertisements
  • Annual reports
  • Blogs
  • Brochures
  • Direct mail
  • Event planning
  • Media kits
  • News releases
  • Newsletters/E-newsletters
  • Social media
  • Web sites