CLIENTS

Broad Ripple Farmers’ Market (BRFM)

Operating as the oldest and largest market in Indianapolis, the Broad Ripple Farmers’ Market was beginning to see increased competition from a growing interest in local foods and needed a fresh perspective on how to best leverage its volunteers and modest financial marketing resources.  After evaluating its existing marketing tools, The Goods helped BRFM develop a fresh brand that better reflected this vibrant market and its hip, popular location within one of Indy’s six cultural districts.  The Goods also helped BRFM redesign its e-newsletter and Web site to reflect this new brand and started a volunteer marketing committee.  During the summer market season, The Goods increased the e-newsletter frequency from monthly to weekly and added other features that would appeal to this audience such as recipes, vendor profiles, community events and green-living tips, such as rain-barrel workshops.

 

The Cabaret at the Columbia Club (aka: American Cabaret Theatre)

In 2007, the American Cabaret Theatre (ACT) decided to shift its entire mission from large production musical theatre to smaller, more traditional cabaret-style performing arts. The Goods helped its new executive director, Shannon Forsell, think through the business plan, marketing and branding, and began connecting the organization to past funders and supporters as well as new relationships that have resulted in significant financial support for the organization long-term.

 

Indianapolis Cultural Trail: A Legacy of Gene & Marilyn Glick

From 2005-2011, The Goods managed all aspects of public outreach for the construction of this $63 million bicycling and pedestrian pathway in downtown Indianapolis.  The Goods also provided staff support for its fundraising campaign, most notably as the co-author of a successful $20.5 million federal DOT stimulus grant and producer of its signature video that is touted nationally as key to the proposal’s success.  Other services included responding to public inquiries, giving public presentations, developing marketing and fundraising materials, and strategic planning and implementation for eight ground-breaking, ribbon-cutting and other major milestone public events.  The Goods also published the monthly e-newsletter, updated its Web site, and managed local and national media relations.


Indianapolis/City as Living Laboratory (I/CaLL)
In October 2013, Butler University received $2.9 million from the National Science Foundation to established Indianapolis/City as Living Laboratory or I/CaLL. This project aims to teach science informally in the outdoor environment and foster a culture of curiosity among Indianapolis residents.  The funding will support six learning experiences along Indy's six major waterways:  Fall Creek, Pogue's Run, Pleasant Run, White River, Central Canal and Little Eagle in conjunction with Reconnecting to Our Waterways (ROW). Each experience will use visual art, dance, poetry and music to teach about the science of that particular place.  The Goods is providing the marketing and communications support for I/CaLL, which will officially launch in 2015. I/CaLL is the first exhibit of the new Museum of Urban Science and Ecology (MUSE). 

 

Indiana Humanities Council

The Indiana Humanities Council’s programming theme in 2008 was “Food For Thought.”  Based on IHC’s mission to connect people, open minds and enrich lives by creating and facilitating programs that encourage Hoosiers to think, read and talk, IHC wanted to get people talking about food.  The Goods created the first annual “Chew On This” city-wide conversation around food, facilitated by local experts at 15 different locations.  Each location had someone assigned to take notes and to Tweet about the conversations so that people joining from home – or anywhere – could also participate in the conversation.  The Goods developed and named the concept, identified locations, recruited facilitators, wrote the topic scripts and surveys and coordinated pre-and post-event feedback. 

 

Indiana Science Technology Engineering and Math (STEM) Network
The Indiana STEM Network is a public-private partnership through Purdue University among higher education institutions, K-12 schools, business, and government. Operating through 10 statewide regions and nearly 20 universities and colleges, I-STEM supports teachers and leaders to implement high academic standards for STEM literacy for all K-12 students. It also provides Indiana education leaders with new knowledge about teaching and learning. The I-STEM vision is for Indiana to be a national leader in student academic achievement in STEM disciplines and improve the quality of the workforce. 
The Goods will provide strategic communications consulting to help key influencers further understand and appreciate the importance of STEM education and its impact on Indiana's workforce. The objective is to secure additional partners and funding. 


Keep Indianapolis Beautiful, Inc. (KIB)

The Goods provided a variety of services to support KIB’s neighborwoods program, the Great Indy Cleanup, and its first annual Eli Lilly and Company Global Day of Service.  Most notably, The Goods helped KIB evaluate its annual Monumental Affair Awards program and dinner and created new strategies to realign this monumental KIB investment around the organization’s long-term goals and market positioning. 

 

Michael Feinstein Great American Songbook Initiative (aka: The Foundation for the Preservation of the Great American Songbook, or MFI) 

As a new organization, the Michael Feinstein Great American Songbook Initiative wanted to create educational programming, specifically a high-school vocal competition, which would help the music from this era live well into the future.  The Goods leveraged its experience in vocal performance to create and produce MFI’s first competition in 2009 in Indiana and in 2010 as it expanded to seven Midwestern states.  Services included all aspects of production and management of this five-day experience for ten top finalists including program schedule and session topics; negotiation and planning with host universities, venues and recording studio; budget and fundraising; marketing and media relations; adjudication process; and judge recruitment and management.

 

The Mind Trust

The Goods provided strategic marketing, communications and fundraising expertise for The Mind Trust’s general brand, successful $18 million fundraising campaign, and its 2011 annual report.  Most notably, The Goods leveraged its expertise in community development, media, and government relations to help The Mind Trust launch its ground-breaking and controversial plan to reform Indianapolis Public Schools, “Creating Opportunity Schools.”

 

Reconnecting to Our Waterways (ROW)

As a new Indianapolis initiative, ROW is growing fast and building momentum with more than 100 community partners.  Through a grant from the Lilly Foundation and leveraging its past community relationships and experience, The Goods leads a volunteer marketing committee, provides strategic communications expertise, planning and execution, and lends support for Eli Lilly and Company’s annual Lilly Global Day of Service projects related to ROW.

 

YMCA of Greater Indianapolis

The YMCA is tired of seeing Indianapolis nowhere near the top of list of most fit cities in the U.S.  The Goods facilitated a brainstorming discussion with staff, community leaders, fitness experts and funders to consider an event and/or public relations campaign that would take inches off residents’ waistline as well as inch us closer to the top of that list.